London All Set To Host 2007 Regular Season Game
By Michael Williams (2/9/2007)
London is all set to become the venue for the first regular season NFL game to be played outside North America. This was announced by NFL.
In the fall of 2007, NFL will stage the first in its new series of international regular season games in London. NFL club owners voted in October 2006 to play up to two games outside the United States every year for the next five years, with a single game to be played in 2007.
NFL commissioner Roger Goodell announced that there is great interest in NFL around the world and playing limited number of regular season games outside the United States is what international fans, media partners and sponsors want.
The effort by London to secure the game was supported by the Mayor of London Ken Livingstone who made the efforts to visit NFL commissioner Roger Goodell in New York.
Mayor Livingstone informed that London is proud to host the first competitive NFL game outside North America. He also informed that there are many NFL fans in London that include Americans and non-Americans. Super Bowl is followed by 5 million people in the UK and hosting an NFL game will bring more than 10,000 international visitors to London.
London was selected as the first venue after taking several factors into consideration including fan interest, current NFL visibility through existing media agreements, the range and quality of world class stadia, size and value of overall sports and entertainment market and the potential to build year round marketing, sponsorship and fan engagement.
More details on the London game are expected to be confirmed during the Super Bowl week from January 29 to February 4, 2007.
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