Football - Coaches Dungy And Smith Appear In PSA

CBS, NFL and Big Brothers Big Sisters have joined hands to bring out a 15 second public service announcement which highlights the importance of mentoring to debut. This PSA will be aired during Super Bowl XLI on CBS Network.

It is estimated that 90 million viewers will watch the game when Indianapolis Colts take on Chicago Bears and during this time the PSA will be aired which features the two coaches, coach Tony Dungy and coach Lovie Smith, of the teams that will be competing against each other.

Indianapolis Colts’ Tony Dungy and Chicago’s Lovie Smith are the first African American head coaches who have succeeded in taking their teams to the Super Bowl and are considered to be just right for the message of the PSA. Dungy has wait in the sidelines for more than 10 years before becoming a head coach and he was the person who gave Smith his first job in the NFL. Smith considers Dungy as his mentor and they make it a point to speak to each other every Monday morning.

Judy Vredenburgh, President and CEO of Big Brothers Big Sisters, was excited about partnering CBS and NFL to highlight the importance of having African American and Hispanic mentors for the young players who waiting to join NFL and other professional leagues. The PSA will also give information to viewers on how they can volunteer for Big Brothers Big Sisters.

Big Brothers Big Sisters and other mentoring organizations match thousands of boys and girls with mentors across American. Unfortunately there is a dearth of mentors, specially men. Having a mentor in the formative years can make all the difference between achieving success or losing out.

The public service announcement will be aired the first time during the Super Bowl and CBS will continue airing it for remaining of the week. The PSA would also be made available to other broadcasters through CBA Cares if they are interested in airing it.